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Brand Management and Brand Strategy of BMW
Brand Management is a way of taking complete care of the product. It means a company uses marketing techniques in the best possible manner so the product as a whole is highlighted, taken care of and promoted. Brand Management also involves making a promise with the customers about making efforts to make the product survive for a long as possible in the market. It involves defining the brand in the best way so that people know the real essence of it.

It also involves positioning the product in the mind of the consumers so that they have a great image about it. Brand management also involves delivering the product to the target market audience.

In this case, Brand Management of BMW revolves around the same concepts of brand management and marketing. BMW has been top of the line vehicle amongst the category of cars for many years. It is still the best car in the world according to many people. BMW has always been a manufacturer of cars that denote luxury.

European manufacturers, who target these cars to rich and upper class of every country and economy, have manufactured BMW. Having its headquarters in Munich, Germany, BMW has made great name and fame.

When we talk about Brand Management of BMW, we can always look at the marketing mix that has been used and is still being used so that the band flourishes and can sustain its position in the market for a long time. It gives the brand its true meaning and in this case, it has given BMW its strength and identity. Brand management for BMW has always been done in a way that has made the customers stay loyal to it for long and relate themselves to the brand. The target market for BMW has always been the elite class. Ethnicity is this has never been a concern.

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Defining a target market has let BMW define its product in a batter way. Making a product appear attractive and achievable to the target market is actually one of the aspects of brand management. BMW is targeted to high-income bracket and it has to make efforts in delivering the product in a way that makes it more attractive to the buying class and further more attractive to the class that would dream of buying this luxury car. Cars are also made according to the specifications of the people and the target market.

Looking at other aspects of Brand Management of BMW we can see the way it is positioned. Brand positing is a way of making a certain image in the minds of the customers. Brand Management of BMW involves the juggling of product, price, place and promotion in the best possible manner so that the brand can be associated and sold to the people who are actual buyers of it. Potential buyers of BMW are also targeted in a way that makes them easy to have an access to this luxury car.

Brand Management of BMW involves positioning not only a certain image of the BMW but positioning BMW in way that people can associate themselves with the brad and so that they know that there is so much more that a brand can offer them. The price here matter the most. Price is something that will maintain an image of the brand for a long time and Brand Management of BMW has always been done this way. Price is a factor that has always set BMW apart from other car brands for a long time and this price is kept looking at the target audience.

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Any discrepancy in the price and the target audience will show that the brand is not bring managed in the most effective way. That is why there are now professional teams which take care of the brand in a way that it is managed and promoted in the right way. Sometimes Brand Management of BMW has to be done according to the country it is operating and according to the country it wants to sell in. otherwise, Brand Management of BMW has always been standard and has always been the way it use to be forever.

Brand Management of BMW has been simple and has been done for making the product stick to their customerís hearts for a long time. Memorability is a marketing term which brand management makes use of. It promotes and shows the product to the market in a way that sticks to the minds and hearts of the consumers and they can always recognize the adverts of BMW.

This takes many efforts from the company in order to be successful to stick the brand into the minds of the consumers.

The product should have a meaning. Product name is something that has to be something that enhances the image of the product and makes it easy for people to remember it. Likeability is another way that Brand Management of BMW wants to promote. A brand is likeable due to its image, its product, its price, availability and promotions. People all around the world have liked a brand like BMW so Brand Management for BMW had been successful in delivering the right image of the brand.

Being a stylish brand making stylish cars,BMW had rightly managed its image in the market amongst so many other luxury cars in the market.

Therefore, Brand Management of BMW is a dream mission of the company. Managing every single aspect of the brand and managing the way this brand should lead the automobile industry has always been a difficult task for the company. However, having a good hold on the concepts of brand image, BMW has paved its way and is still one of the leading brands of cars in the world.

To maintain this image, Brand Management of BMW has to be maintained and sustained so that the target market and potential buyers can always be maintained and attracted.

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