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Sample of Business and Marketing Strategy - Toyota Case
Toyota Motor Corporation, which is abbreviated as TMC, is a Japan based company that deals in automobiles and has its headquarters in Aichi, Japan. In 2010, Toyota was declared as the largest manufacturer of automobiles in the world in terms of production. It is a tremendously successful company.

Any human who owns a brain, or any animal who owns a brain for that matter, would think what got them to reach this level of success. If the reason had to be explained in the smallest possible sentence, the sentence would have been; Toyota is Japanese. Of course, probably a good strategy and plan that these companies are using in order to fly as high as they are, but being a Japanese company definitely has something to do with it.

The above-mentioned fact probably seems very bizarre and pointless right now but it is a fact. Moreover, I say this because Japanese companies tend to have a different strategy when it comes to marketing, selling, and achieving. A very few of these differences (between Japanese and other, especially American, companies that is) are mentioned below.

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The first difference which Toyota, similar to other Japanese companies, have form the rest is their outlook. Toyota’s understanding of the world and its clients seems to be a lot better than many automobile companies. Toyota knows how to deal with and handle its people in fact all of the world’s people, as it is reigning supreme these days.

The owners and masterminds of Toyota believe in their instincts. They do not waste time in long and pointless surveys that only curtail the time and energy instead of actually allowing the company any insight into the public or client’s mind.

They do not launch their gigantic and never ending programs, rather they rely on their common sense. Their strategy is to randomly start from the small scale, move on, and progress towards the large if the public accepts it. Therefore, if Toyota feels like launching something new it will probably do it, without making all the noise and asking for a drum roll.

Toyota works without drum rolls. Mostly, it is seen that build-ups for products often result in nothing but disappointment. Therefore, Toyota working on its Japanese principle tends to just do things when they feel like doing it and then if it receives a good response by the public and triggers demand then the quality and variations and all that fancy stuff will be improved.

Japanese, owing to their intelligence are also considerably fast with the art of imitation. In this way of a product (in Toyota’s case a car), having considerable hype and belonging to some other company is launched or released then Toyota would not take long to copy. Moreover, normally in such cases, automatically, a competition between different companies is prompted and so the market warms up with different versions of almost the same thing.

This is healthy for companies as people are then drawn towards that particular product and they are not scared of becoming the initial buyers. With everybody selling the same thing the atmosphere is different than it would have been had a single company launched that product. Toyota creates that atmosphere. Hence, new technology is adopted quickly.

The general trend that can be seen around us is that even though the companies depend on the buyer for their business, still the buyer seems to be the damsel under stress. Companies manipulate the buyer the way they want to and generally do not let any such chance skip their hands when they can annoy or irritate the buyer. Toyota being Japanese tends to be different.

Therefore, Toyota considers the buyer as the master while the company itself plays the role of the slave. It seems like they yearn to provide the client, customer, or buyer with the best possible service and products. In addition, everybody likes being the master. Authority is always appreciated (even a mere feeling of authority would do to, as in the case of being a client to Toyota). Therefore, it is natural for people to get attracted by this company.

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Japanese companies waste less time, money, and space on marketing. You will not see many advertisements for Toyota on the TV among all those gazillion car and automobile ads, which we see during the commercial breaks while watching our favourite dramas.

The people in Toyota seem to worry more about the product then the marketing of that product. Quality speaks for itself. And so it seems like Toyota saves a lot of money that would have been spent on advertising and utilizes that very money to improve the quality of their products.

Having a marketing department is not a bad strategy either but it seems like Toyota is more confident than many out there because of which it does not feel the need to publicize. In addition, confidence is always attractive. It always draws attention and usually proves to be worth it.

Imagine two cases where almost the same thing is being sold and one party goes on and makes a commercial worth God knows how many dollars and then spends God knows how many dollars airing it and making you watch it. On the other hand, however we have this company to whose showroom you go, only to find these new cars standing and waiting for you while you did not even know they existed.

You would be pleasantly surprised now would you not? This is what this Japanese company seems to do as well. It plans on pleasantly surprising you.

Toyota is definitely living up to its Japanese name. It is doing justice enough to the rank and position Japanese companies and products usually occupy and enjoy. It has gained enough confidence from the public that its name should be enough to convince an individual to buy a car from the great Toyota.

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