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Brand Management
These presentation slides explore five key strategies to create a strong brand. These five strategies are developing brand vision, establishing brand position, communicating brand position, fulfilling brand contract, and measuring return on brand investment.

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Brand Management presentation outline:

Five Elements of Brand Strategy

Developing Brand Vision

Establishing Brand Position

Fulfilling Brand Contract

Communicating Brand Position

Measuring Return on Brand Investment

This great presentation is based on this great book : Scott M. Davis, Brand Asset Management: Driving Profitable Growth Through Your Brands, Jossey Bass. You can obtain this excellent book here. You can also visit Scott Davis' website here.

 
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