| Managing Brand Equity |
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The marketing battle will be a battle of brands, a competition for brand dominance. Based on the classic book, Managing Brand Equity, these presentation slides display strategies to effectively manage brand equity. There are four elements of brand equity explored in these powerpoint slides : brand loyalty, brand awareness, perceived quality, and brand associations. Please Click HERE to download our amazing Marketing Strategy Slides for FREE. Managing Brand Equity presentation outline: Key Elements of Brand Equity Managing and Measuring Brand Loyalty Strategic Value of Brand Loyalty How to Improve Brand Loyalty Managing Brand Awareness Value of Brand Awareness How to Achieve Brand Awareness What is Perceived Quality? Value of Perceived Quality Maintaining Brand Associations This great presentation is based on a landmark book: David Aaker, Managing Brand Equity, Free Press. You can visit David Aaker's website here.
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