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Managing Customer Equity
These presentation slides comprehensively describe Customer Equity - a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. These slides also explore the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers.

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Customer Equity Presentation Outline:

Concept of Customer Equity

Three Drivers of Customer Equity : Value, Brand, and Retention Understanding Value Equity

Drivers of Value Equity

Understanding Brand Equity

Drivers of Brand Equity

Understanding Retention Equity

Drivers of Retention Equity