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What are the keys to developing successful new products? These presentation slides identify the critical success factors in day-to-day new product development. These are the activities that occur within projects that differentiate winning new products from losing ones.
Success Factors in Product Development presentation outline: Key Steps in New Product Development Idea Generation Product Screening Concept Testing Business Analysis Product Development Test Marketing Commercialization Key Success Factors in Product Development * Total number of presentation slides : 41 slides
This excellent presentation is based on this excellent book: Robert Cooper, Product Leadership: Pathways to Profitable Innovation, Basic Books. You can obtain this excellent book
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You can also visit Robert Cooper's website 
