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Cornerstones of Growth Strategy
A simple way to view the Growth System is as gears in an engine. The Growth System's three basic gears (cornerstones) are commitment, strategy, and capability. The following paragraphs give some examples of the role each cornerstone plays in the Growth System.

Cornerstone 1: Commitment
What risk does a company take if it lacks full commitment to growth? Take as a hypothetical situation a company that has the capacity to grow at 30 percent per annum by creating a new, competitively strong product. But assume this company is overly cautious and unwilling to put its full efforts behind the pursuit of potential markets for the product. Rather than devoting extra resources to the product launch, it holds back. Because of this, the company may achieve only 10 percent annual growth. This lower figure may seem perfectly fine to management teams with less vision. However, not achieving as much as could be achieved is actually a failure. Hundreds of millions of dollars in revenue could be left untapped. Essentially, it's like driving a Porsche as though it were a Kia. The high-performance advantages of growth come from full commitment. Some actual examples of companies that have had a full commitment to growth are given in the following paragraphs.

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Cornerstone 2: Strategy
The second cornerstone is strategy. At the heart of any effective growth strategy is a robust Valuable Formula. The strategy must incorporate three elements: a sharp focus on the marketplace, a highly competitive proposition targeted at customer needs, and an efficient business system designed to satisfy customer needs efficiently. Without these elements solidly in place, products that are initially "hot" will wane as competitors trump them with their own new product offerings.

Cornerstone 3: Capability
The third cornerstone is capability. Even with a strong commitment to growth and the good strategy of a Valuable Formula, the organization must have the capability to gain its full growth potential. Without the management processes and infrastructure to support growth, a fresh new product idea might capture only a fraction of its inherent potential. There are five foundations that must be in place to support an organization's capability for growth: leadership, architecture, culture, processes, and knowledge.

Source :
Thomas Doorley and John Donovan, Value-Creating Growth: How to Lift Your Company to the Next Level of Performance. Jossey Bass. You can obtain this fine book here