Understanding Consumer Attitude The functional theory of attitudes was initially developed by psychologist Daniel Katz to explain how attitudes facilitate social behavior. According to this pragmatic approach, attitudes exist because they serve some function for the person. That is, they are determined by a person's motives. Consumers who expect that they will need to deal with similar information at a future time will be more likely to start forming attitudes in anticipation.

Customer Service Strategy Improving service quality has finally become a top priority of management today. These presentation slides offer a comprehensive service strategy based on the four principles of great service: reliability, surprise, recovery, and fairness. These slides demonstrate how these four principles, when adopted by the leadership and infused into the systems of a service company, form the anchor for service strategy implementation. Managing Customer Equity These presentation slides comprehensively describe Customer Equity - a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. These slides also explore the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. Innovation Leadership There are five key leadership strategies that need to be instilled to build a successful innovation process. Here are those five strategies. Leadership Strategy 1: Design and Implement an Innovation Strategy. An innovation strategy spells out how you intend to embed and systematize innovation in your firm, and how you will turn it into an ongoing, measurable, manageable process. It defines how you will organize the search for tomorrow's opportunities and what is expected of everyone in the organization. Strategy for Hypercompetition Era An examination of successful hypercompetitive firms by Richard D’Aveni – and published in his remarkable book, Hypercompetion -- revealed that many utilized some or all of a new set of approaches—the New 7-S's. The first two of these S's—stakeholder focus and strategic soothsaying—are concerned with establishing a vision for how to disrupt the market.

More... Hypercompetition Strategy Exploratory Marketing Research Key Factors in Developing New Products Managing Innovation Process

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