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In business, creativity can help you launch major innovative products and services. This powerpoint presentation is a great ‘how-to’ material on creative thinking. The slides explore tools and techniques that have proven useful for various creativity problem solving situations.
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The simplest way to describe lateral thinking is to say: "You cannot dig a hole in a different place by digging the same hole deeper." This emphasizes the searching for different approaches and different ways of looking at things.
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By 1970, research had shown that groups of people who sat quietly listing their ideas on their own pad of paper generated more ideas than a comparable group of people brainstorming. This finding led to the development of Brainwriting.
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Constancy means that an individual becomes wedded to one way of looking at a problem or to using one approach to define, describe, or solve it. It is easy to see why constancy is common in problem solving since being constant, or consistent, is a highly valued attribute for most of us. We like to appear at leas moderately consistent in our approach to life, and constancy is often associated with maturity, honesty, and even intelligence.
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There are a number of creativity procedures that can be used to help you discover new mind funnels and generate how-to statements that reflect new perspectives on a problem situation. Let's look at some of these.
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