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The ability to give a persuasive presentation is a tremendous career booster. These powerpoint slides show you how to create and deliver powerful presentations to any group, of any size, for any purpose.
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In this section, you will find 14 excellent powerpoint slides on marketing and strategy. All slides are designed in powerpoint files (ppt) so that you can modify and immediately use for your own learning process. |
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Strategic innovation can redefine potential customers; one example is Canon's pioneering focus in the 1970s on the development of photocopiers aimed at small businesses and home offices rather than large corporations. Strategic innovation also can reconceptualize delivered customer value, as in IBM's shift from selling hardware and software products to selling complete solutions in the 1990s. Or strategic innovation can redesign the end-to-end value chain architecture, as in Dell Computer's direct sales model, introduced in the 1980s. |
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A key task of managing new product development is linking it to an organization's strategy. This linkage occurs through the typical situation analysis that provide the basis for developing strategic options (for example, assessing strengths, weaknesses, opportunities, and problems). Such analysis begin with recognizing major global forces with pervasive trends (such as economic systems, demographics, or technology) that lead to complexity and rapid change, a major source of uncertainty. |
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Most firms treat customer revenue and customer profitability as synonymous. Revenue is a measure of purchase volume and, therefore, correlated to customer loyalty. As a result, firms tend to expend a great deal of effort on their highest-revenue customers. But revenue is typically not a good predictor of profitability. Some of the largest customers are the most unprofitable. |
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