Consumer Decision Process The consumer's decision process consists of six basic stages: stimulus, problem awareness, information search, evaluation of alternatives, purchase, and post purchase behavior. A stimulus is a cue (social, commercial, or noncommercial) or a drive (physical meant to motivate or arouse a person to act).

Product Development Stages The new-product planning process involves a series of steps from idea generation to commercialization. Idea generation is a continuous, systematic search for new product opportunities.It involves delineating sources of new ideas and methods for generating them. Pricing Strategy A marketer should understand the relationship between price and consumer purchases and perceptions. This relationship is explained by two economic principles : the law of demand and price elasticity of demand and market segmentation. Marketing Mix and Strategy A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives.Specifically, marketing strategy is develop by considering the following factors. Category System of Consumer Goods There are three-category system of consumer goods : convenience, shopping, and specialty goods.Convenience goods are those purchased with a minimum of effort, because the buyer has knowledge of product characteristics prior to shopping.

More... Advertising Variables Adoption Process of New Products

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