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New Product Development
What are the keys to developing successful new products? These presentation slides identify the critical success factors in day-to-day new product development. These are the activities that occur within projects that differentiate winning new products from losing ones.

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Success Factors in Product Development presentation outline:

Key Steps in New Product Development

Idea Generation

Product Screening

Concept Testing

Business Analysis

Product Development

Test Marketing


Key Success Factors in Product Development

* Total number of presentation slides : 41 slides

This excellent presentation is based on this excellent book: Robert Cooper, Product Leadership: Pathways to Profitable Innovation, Basic Books. You can obtain this excellent book here. You can also visit Robert Cooper's website here.