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Case Study : Business and Marketing Strategy of Microsoft
Bill Gates and Paul Allen grew up together, as childhood friends; both shared the same passion for computer programing. They wanted to be successful, and create a completely new world with their skills. As many of you already know, Microsoft Corporation is a multinational company, with its headquarters in Redmond, Washington, United States of America. They develop and manufacture an extensive range of products.

The company was recognized on 4 April 1975; they sold and developed the basic Altair 88oo. Bill Gates was made the CEO, a short while after that in 1979, the headquarter was moved to Bellevue, Washington.

It was not until the mid-80, when Microsoft stepped in the market with the MS-DOS, which was later followed by Microsoft Windows OSs. As Microsoft entered the OS world and created their version of UNIX, which was called Xenix. Microsoft developed the IBM PC in August 1981, with the growing products; Microsoft was given the title of the leading PC OS vendor. After this in 1983, Microsoft Mouse was marketed, along with Microsoft Press. Then the tragic event of Paul Allen resigned, as he was developing the Hodgkin’s disease.

Slowly Microsoft also entered the office suite market, with their Microsoft office. Also, let us not forget the company’s huge achievement in the previous years, with the creation of Xbox. It has taken over the gaming industry, with Xbox 360, and covering the electronic markets is the Zune and Windows Mobile.

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As there have been changes in the marketing strategy of Microsoft before, they like to keep the marketing strategy of Microsoft up-to date with the demands of the time. Variety and addition are two things that are extremely important and have always been in the marketing strategy of Microsoft. Microsoft's vision is to make a successful business strategy that, leads to a successful business. Microsoft does its best to create a corporate culture, which gives a broad business environment.

This is so the brightest and the best minds can work, with their skills and experience together, to fulfill the demand of the people around the world. Microsoft is what you call a relationship that combines all the ideas, cultures, creativity, and different views together as a company. They do their best to bring further, the innovation and creativity of people.

The vision statement of marketing strategy of Microsoft is simple; it has to deliver outstanding products that will result in an outstanding business. Another marketing strategy of Microsoft is to understand the different cultures, and backgrounds of societies, so they can provide them the exact thing they need.

The GD&I (Global Diversity & Inclusion) is a strategy that is a fundamental link in the Microsoft’s business priorities. Microsoft works with different corporates and business companies, which is another marketing strategy of Microsoft. This provides them with marketing leadership, as the pillars of their global marketing strategy of Microsoft are:


Microsoft is focused on building an employ channel, by hiring the world's greatest minds, no matter how young they are. It does not matter where you belong from, as long as you have all the skills required to be a certified Microsoft employee.

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The marketing strategy of Microsoft includes a bond with different schools and colleges, or professional organizations. There are number organizations that are included in this, like the National Society of Hispanic MBAs, National Black MBAs, Society of Women Engineers, the Gay, the Lesbians and Straight Education Network, and many more. There is also an excellent marketing strategy of Microsoft, which is to let the children of different grades, interact with the technology that Microsoft has. This way they always have a long list of possible candidates, who will look for a career in the Microsoft industry.

In the same marketing strategy of Microsoft, they run a worldwide program, in which different high school girls are allowed to have a session with different Microsoft employs. They also get to discuss their future, and experience the technology workshops.

Microsoft know that variety will not pay them back, until the workers are not encouraged to use new ways, and they are not rewarded from time to time. In marketing strategy of Microsoft, we see that Microsoft provides their leaders with the very best cultural capability training and GD&I.

These provides the employees with the best practice strategies management skills, and they can use these to build new relations. To add to better sales the marketing strategy of Microsoft, they also have ERGS (Employee Resource Groups and ENS (Employee Networks). This will grow the marketing strategy of Microsoft, when the employees have awareness of different cultures, and this will add to the global market.

In this different members voluntarily work with each other and serve as the internal resources to make sure that they include different perspectives. This includes in business operations, products, and marketing development activities. Such organizations provide you with career development, networking opportunities, support, mentoring, product input, and community participation. These programs might also include scholarships, development conferences, community service, and different heritage celebrations.

The biggest strength of Microsoft is that, they believe in building the best software out there. They recognize the needs, demands, and priorities of their customers. Therefore, they include the talents of various workforces and make them work towards the best.

They are committed to their work, and to supplier diversity. This most of the times includes, working with Certified and trained minorities, disabled people who own businesses, women, small businesses who want services from Microsoft. This is the biggest marketing strategy of Microsoft as it includes everyone in a way.

These are some of the main marketing strategies of Microsoft, as they build their entire company on these things. Combining all the right ingredients, gives them the right result, which is why they have been on the top, and maintained their status.

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