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Blue Ocean Strategy
Based on the best selling book, Blue Ocean Strategy, this powerpoint presentation provides a systematic approach to making the competition irrelevant. Examining a wide range of strategic moves across a host of industries, these presentation slides highlight the six principles that every company can use to successfully formulate and execute blue ocean strategies.

Marketing Strategy
A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives. These presentation slides comprehensively cover key types of marketing strategy: from market strategy, product strategy, promotion strategy, to pricing strategy.

Creating an Effective Marketing Plan
Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. These great presentation slides equip you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros.

Digital and Social Media Marketing
Learn the basics of digital marketing, how to manage customer relationships across all channels and, ultimately, how to build better customer relationships. These brilliant slides explore the fundamentals of digital and social media marketing.

Managing Customer Service
If the true face of any organization is its customer service people, then nothing is more important than the training of these crucial employees. These powerpoint slides offer a comprehensive approach for busy managers and trainers seeking to motivate their people and equip them with the tools they need to excel in this essential role.

Creative Thinking Skills for Marketing Managers
How is it that some people always seem to be able to generate new ideas and think creatively, and others seem to struggle to do so? These excellent slides explore some useful creative thinking techniques and skills to enable you to think more creatively, innovate and adapt to change more easily.

Marketing Communication Strategy
Marketing communications tells your story and supports your business while ensuring the right messages are sent to the right audience and reflect your brand. These excellent slides explore key steps to develop an integrated marketing communication strategy.

Think Marketing - Essentials of Marketing
Essentials of Marketing Management serves as an overview for critical issues in marketing management. These powerpoint slides analyze the marketing process and give managers the foundation needed for success in marketing management.

Strategic Planning for Managers
This well-designed presentation offers a concise explanation of the most important concepts and techniques in Strategic Management. Designed for professionals in fields of strategic planning and competitive strategy, this powerpoint presentation explores a sound introduction to strategic planning, focusing on the basic concepts and their applications to the management field.

Managing Brand Equity
The marketing battle will be a battle of brands, a competition for brand dominance. Based on the classic book, Managing Brand Equity, these presentation slides display strategies to effectively manage brand equity. There are four elements of brand equity explored in these powerpoint slides : brand loyalty, brand awareness, perceived quality, and brand associations.

New Product Development
What are the keys to developing successful new products? These presentation slides identify product development steps and the critical success factors in day-to-day new product development. These are the activities that occur within projects that differentiate winning new products from losing ones.

Key Drivers of Customer Equity
Customer equity is the total combined customer lifetime values of all of the company's customers. These brilliant slides explore three key components of customer equity : value equity, brand equity and retention equity.

Brand Management
These presentation slides explore five key strategies to create a strong brand. These five strategies are developing brand vision, establishing brand position, communicating brand position, fulfilling brand contract, and measuring return on brand investment.

Presentation Skills for Marketing Managers
The ability to give a persuasive presentation is a tremendous career booster. These powerpoint slides show you how to create and deliver powerful presentations to any group, of any size, for any purpose.

Marketing Execution Skills
Execution marketing leadership means having a strategic mindset and the leadership skills to perform a function, implement a process or execute a project. Having strong execution marketing skills can be the defining factor in meeting objectives for long-term business performance, particularly in a tough global economy. These slides show you how to apply effective execution skills.

Managing Innovation Process
Why do so many corporate leaders agree that innovation is a key strategic issue, yet have great difficulty in actually implementing systematic, pervasive innovation within their companies? These presentation slides offer a field guide to successfully implementing systematic innovation.

Customer Service Strategy
Improving service quality has finally become a top priority of management today. These presentation slides offer a comprehensive service strategy based on the four principles of great service: reliability, surprise, recovery, and fairness. These slides demonstrate how these four principles, when adopted by the leadership and infused into the systems of a service company, form the anchor for service strategy implementation.