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Marketing Mix and Strategy
A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives. Specifically, marketing strategies are developed by considering the following factors :

Environment analysis and marketing research
Monitoring of external factors affecting success or failure, such as the economy and competition; solicitation of data to resolve specific marketing issues.

Consumer analysis
Examination and evaluation of consumer characteristics, needs, and purchase processes.

Product planning (including foods, services, and ideas)
Development and maintenance of products, product assortments, product positions, brands, packaging, and options, and deletion of old products.

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Distribution planning
Establishment of channel relations, physical distribution, inventory management, warehousing, transportation, allocation of goods, wholesaling, detailing.

Promotion planning
Combination of advertising, publicity, personal selling, and sales promotion; also involves public relations and any other form of communication.

Price planning
Outlines price ranges and levels, pricing techniques purchase terms, price adjustments, and the use of price as an active or passive factor.


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