Sample of SWOT Analysis : Coca Cola Case |
Coca Cola is a well renowned brand all over the world and it is easily available in every corner of every country. The best thing about this carbonated drink is that it focuses on large variety of audiences such as children, teenagers and old people etc. In short, it covers every person, which is present on this planet. In the year 1886, Coca Cola came into existence in USA. We can see that it has been more than 100 years and still people love to have this carbonated drink at any occasion or any time. Since then it has earned their position in the market as the leader in soft drinks and it lies in top 10 brands of the world. Coca Cola can consider only one major competitor, which is challenging enough to take its spot and i.e. Pepsi Cola. Pepsi has been there in the market for a long time but Coca Cola smart business strategies led it to more popularity amongst youngsters. Still they can never back down the challenge of Pepsi Cola because no other brand is yet present to break their market share. You can donwload excellent powerpoint slides on marketing management and business strategy here.
SWOT analysis of Coca Cola
Strengths It has a close relation with small business such as small stores or petrol pumps etc. It is easily available everywhere so that is one of the reasons it is consumed by people in high number of quantity. It has associated itself with number of celebrities from all over the world. Along with that, it has also associated itself with sports, which are famous all over the world such as cricket etc. This gives strong brand recognition to Coca Cola internationally. It has a very large number of YUM accounts i.e. it associates itself with number of renowned brands all over the world for e.g. McDonalds and Hardees etc. These food chains only serve Coca Cola drinks with their meals. The financial position of Coca Cola is very strong i.e. it is making abnormal profits from its sales all over the world. Brand loyalty is a very strong factor in the case of Coca Cola as it has become the first word on the mouth of almost every person whenever they ask for a Cola drink. You can donwload excellent powerpoint slides on marketing management and business strategy here.
Weakness
Opportunities They could offer a new product for those people who are not a big fan of carbonated drinks. They can come up with a Cola drink, which should specifically cater to those people. Unrelated diversification is a very useful procedure which is not been opted by many brands and only few are going for it such as Virgin Mobiles who also have Virgin airlines. Coca Cola should also do the same to increase their market share. In addition, they should acquire those brands, which have failed to survive in the rural area. This will give them the chance for a growth in increased number of areas.
Threats Also in some of the Islamic countries, there has been propaganda about the company running by the Jews and some religious fanatics are forcing people to quit the drinking of any Cola drink. Leakages of information through intermediaries are something, which is very difficult to control, and can prove to be dangerous in the long run. Fake productions in some countries have negatively affected the image of Coca Cola. These are some of the SWOT analysis of Coca Cola, whichis generally applied in their strategies. Although in some countries, SWOT analysis of Coca Cola will differ from their general strategies.
BCG matrix
Star (Kinley)
Cash Cow (Coke)
Question mark (minute maid)
Dogs (Georgia) These are the couple of business strategies for Coca Cola, which has helped them in big deal. SWOT analysis of Coca Cola may vary in every country but BCG matrix is more or less stays same in every part of the world. You can donwload excellent powerpoint slides on marketing management and business strategy here.
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